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Brand Story

FOG ESSENTIALS

Launched in 2018 by designer Jerry Lorenzo as a diffusion line of his luxury label Fear of God, Fear of God ESSENTIALS was created to offer accessible, stripped-back wardrobe staples without sacrificing quality. Drawing from Lorenzo's personal aesthetic and athletic background, the brand quickly became a cornerstone of modern streetwear, known for its muted earth tones, oversized silhouettes, and effortless comfort.
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Syna world

Founded in 2022 by British rapper Central Cee, Syna World is a London-based streetwear brand rooted in contemporary UK rap culture. Known for its signature tracksuits, bold logos, and vibrant colorways, the brand quickly evolved from a localized independent label into a global streetwear phenomenon, blending utilitarian comfort with raw urban aesthetics.
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